28 towns of Maharashtra, Goa gets Idea 4G services

Idea Cellular has launched 4G LTE services across 28 towns in Maharashtra & Goa, covering major towns of Nagpur and Ahmednagar. With this launch, the company delivered 4G LTE services in 10 circles within FY16.


“Beginning Dec 23, we have rapidly expanded our 4G LTE services in these 10 markets in a record time frame of just 3 months. We have revised our capex guidance for financial year 2016 from Rs.65 billion to Rs.75 billion mainly on account of accelerated 4G capex and associated fiber rollout and are fully geared up now to grow our presence, strengthen our portfolio and make more people join the digital bandwagon,” Mr. Ambrish Jain, Deputy Managing Director, Idea Cellular said.

According to the latest Q3 2016 report of TRAI, Idea has an overall RMS of 18.9%, making it the fastest growing telecom operator. Idea has 6.1 million 4G devices, nearly 6% of its subscriber base in these 10 telecom service areas, registered on its network. On the other hand, Idea has nearly 48.6 million customers owning 3G devices across the country, and over 9.8 million customers with 4G devices.

Idea has established partnerships with leading content aggregators, smartphone vendors and E-commerce firms for promoting its 4G LTE services. “We have taken a holistic approach in order to increase the uptake of this high speed mobile data offering called 4G LTE. Partnerships with leading content aggregators, smartphone vendors, Ecommerce biggies and the launch of our customized 4G website is our first step ahead in the direction of augmenting the usage of mobile data services. With the rapid expansion currently taking place, we will soon be rolling out a nation-wide, 360 degree 4G marketing campaign to up the level of engagement with the target group,” Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said.

From Dec 23rd, 2015, Idea rolled out its 4G LTE services in four circles of south – Andhra Pradesh & Telangana, Karnataka, Kerala and Tamil Nadu & Chennai, 3 major circles of north – Madhya Pradesh & Chhattisgarh, Punjab and Haryana in February, followed by extension of services to 2 other circles Orissa and North East, and now in Maharashtra and Goa.

Presently available in over 300 towns, Idea aims to exit FY16 with its 4G LTE services covering over 550 towns in these 10 circles, and plans to extend the 4G footprint to over 750 towns by June 2016.

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18 Comments on "28 towns of Maharashtra, Goa gets Idea 4G services"


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March 17, 2016 2:03 pm 2:03 PM

Reliance CDMA silently increased its tariffs and reduced the validity. Their 25p/min tariff is no longer available for old customers. Only those who port their number or take fresh connection of Reliance CDMA can avail this offer for 6 months. Also, the most famous RC246 and RC123 which gives 4GB and 1.5GB EVDO internet respectively, reduced its validity for 1 day. Now this offer is valid for 27 days only..

March 17, 2016 3:48 pm 3:48 PM

28 days validity for data and 25p/min is still available according to rcom website

Kiran Fernandes
March 16, 2016 9:11 pm 9:11 PM

My dad is in Goa, and he has an Idea 3g sim. Idea keeps sending him messages that they are bringing 4g to Goa soon. He’s all excited, and he already got a 4g sim from them. But he is still using a 3g handset(Asus Zenfone 4.5). He still thinks Idea is faster than Jio 4g. 😐
Idea has the best coverage in Bombay, Maharashtra and Goa, so that’s why he wants to stick to it.
I’m staying in Gurgaon now.
When’s Reliance bringing their 3g to MH&GA? I hope they buy some 2100MHz spectrum for MH&GA in this spectrum auction.

sachin patil
March 16, 2016 8:00 pm 8:00 PM

i m just waiting for idea 4g Tv ad…. there advertise are best… i know it will be most bkwas 4g oprtr in india… evenn telenor also improve