ZEE entertainment enterprises LTD (ZEEL) offers the best in class digital content ranging from Hollywood and Bollywood movies to prime time sitcom and soap opera to international TV shows and Live sporting events. The high definition offering ranges across a bouquet of 5 channels namely Zee HD, Zee Cinema HD, & Pictures HD, Zee Studio HD and Ten sports HD together the bouquet is rebranded as ‘Zee HD league’- A class apart. With this offering, ZEEL aims at gaining popularity among the affluent segment of society which they say has a more evolved palate for entertainment.
Sunil Buch, Chief Business Officer, ZEEL says, “With close to a 40% increase in the sales of flat-panel TVs coupled with an aggressive push by DTH and Digital Cable players, HD channels continue to gain consumer traction. Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers. Our approach will be two pronged – Adding width in terms of new HD channels and depth by looking at HD exclusive offerings from each of our channels.” As reported by Times of India.
Ashish Sehgal, Chief Sales Officer, ZEEL says, “There is a clear opportunity for advertisers to sharply target the elusive affluent audience segment. HD subscribers have a high skew towards the premium 25+, SEC AB in 6 metros and are growing at a whopping 50% per annum. By adopting a network approach, we will further strengthen our monetization strategy by offering advertisers a suite of advertising options across multiple genres.”