Xolo recently announced that it will be launching its online-only sub-brand called “Black” soon in India to take on the likes of Xiaomi, Yu, OnePlus, Huawei and ZTE. The first smartphone from the brand is expected to be launched in June. Now Xolo has announced that it will be launching a new “Black” smartphone every quarter in India.
The new smartphones would be sold exclusively through Flipkart in the country. The smartphones under the new brand will be priced below the Rs 15,000 mark. Seeing the fact that we are soon going to have nationwide 4G completely operational, all the smartphones under the new brand will come with 4G LTE on board. The first smartphone that will launch this month will come with a dual rear camera setup and will run Android Lollipop based Hive 1.5 UI.
The company already gets about 22% of its sales through online-sales and the new sub-brand will help in further increasing this number. Tier 1 cities contribute about 40-50% of the total sales for the brand and further contribute strongly towards the online sales. The online-only model is becoming the choice for many brands and it remains to be seen how “Black” from Xolo will manage to stand apart.