Idea records highest Revenue Market Share growth in Q4 FY15 & FY15, as per TRAI

By June 15th, 2015 AT 11:31 AM

Idea Cellular maintained its track record of being the fastest growing operator in the world’s fastest growing market by recording a YoY Revenue Market Share (RMS) growth of 1.6% in Q4FY15 and 1.3% in FY15, as per the financial report released by TRAI recently.

Idea

Idea further consolidated its position as one of the top 3 operators in India by growing at double the rate of industry growth in terms of gross revenue. In Q4FY15, when the industry revenue grew at just 10.5% YoY, Idea witnessed a growth of 21% – the highest amongst all operators in India. The company’s YoY gross revenue growth was nearly 20% in FY15, as against 10.8% of the total industry revenue growth – the highest amongst all pan-India operators.

Idea’s strong growth in RMS was driven by a nearly 30% increase in Incremental Revenue Market Share (IRMS) in FY15 on a YoY basis. The company witnessed the highest growth in RMS in most of its leadership and profitable circles, in addition to increasing its market share in the new and emerging markets where Idea was a late entrant.

Speaking on the performance, Mr. Himanshu Kapania, Managing Director, Idea Cellular said, “Our commitment to grow both voice and data businesses, by investing in network infrastructure and spectrum acquisition, customer experience management, and brand building, has helped us further consolidate our position in a hyper-competitive market. Idea’s ability to remain focused on delivering shareholder value while keeping a customer centric approach, is what sets us apart.”

Idea’s global scale of operations, serving over 161 million subscribers, generating 2.06 billion minutes per day, place the company in a strong competitive position. The company recorded 33% increase in voice usage per day during FY15, which is indicative of the growth potential in voice business, in addition to witnessing robust growth in data revenue during the period. The company is now expanding its 3G network, and plans to launch LTE based 4G services, to support the growth in demand for mobile broadband services in future.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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ShashitamilselvanViranch Damanisanjit royAnimesh S Recent comment authors
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Aman Singh
Aman Singh

Best in Up(W), always improving 3G services…

vsk
vsk

Dont support idea .Very costly .recently the were cut validity of most of the stv to 14 days from 30 days , also to double the charges .They justifies this move by saying that tax is increased from 12.8 % to 14% .The case with vodafone and Airtel seems to be the same .Bsnl is there but its qos is extreamly bad .Aircel ,reliance &tata stucked with poor network coverage .We are forced to do these costly packs by Avoid and making higher revenues .Government is simply sleeping .

sanjit roy
sanjit roy

@vsk: That means government should fund rat operators? My friend the truth is if rat operators could build a quality network then they won’t offer us cheap tariffs. For example take a look at aircel in assam and ne circles their tariffs are higher than idea and rcom, the reason is aircel knows that they are well positioned in network, revenue as well as customer base compare to idea and rcom in assam and ne circles. The fact is every leading operator in a specific circle is charging more compare to others. Actually private operators are making us fool, so… Read more »

Viranch Damani
Viranch Damani

Not entirely true. Aircel is leading in Tamil Nadu yet their special offers are far better than Vodafone and Airtel. Rat operators are definitely a little cheaper compared to avoid even if they are leading in a circle.

tamilselvan
tamilselvan

+1

Shashi
Shashi

Aircel is cost leader who keeps cost lower and earn above average returns , where that Rivals can’t do it . Cost leader leaves rivals out of market easily. Don’t Judge just by coverage only , Aircel is adding more nos of customers in Mumbai as they getting low profit but for short term basis. they can ask for even their suppliers to put low price , So ultimately Low cost leader Wins Anytime (Where Differtiation stergy not used)

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