Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks


Xiaomi, popularly known as a smartphone manufacturer is growing its market share in other line of consumer electronics across international markets. The Chinese tech giant started with selling affordable flagship quality smartphones and now has diversified into several line of tech products. The company’s rise came at a time when other market players such as Samsung and Apple already had billions of dollars in their pockets and established supply channels.
Xiaomi never just wanted to be a smartphone company. It wanted to be an ecosystem company. People generally look at Xiaomi and see it as a Chinese company that sells super affordable smartphones. But that’s not true. It is an Internet-of-Things (IoT) company that wants to be a part of its customers’ lives.
If you didn’t know already, Xiaomi sells TVs, laptops, fitness products, home electronics such as air purifier, water purifier, robot vacuum, smart LED bulb, security camera, earphones, Wi-Fi routers, trimmers, power banks and more just in India. You can also get running shoes from the company. Does Xiaomi sound like a smartphone company anymore?
Xiaomi’s Smartphones Act as Ecosystem Manager
The smartphones from the company, which are usually the first thing anyone buys from Xiaomi act as an ecosystem manager or an ecosystem enabler. In simple words, you can call Xiaomi’s smartphones a remote to control the other products in the ecosystem such as home electronics, and more.
Not every product from the company has an integration with the other products, but it does help in building trust in the products from Xiaomi.