Vodafone Says the Future is Exciting; Announces New Brand Positioning

Vodafone today announced a significant evolution of its brand positioning and visual identity in India, making it the first brand with a progressive view of the world. Vodafone’s new brand positioning focuses on the theme of optimism about the future and positions Vodafone as a modern contemporary, inspiring and future fit brand, using the new tagline, “The Future is exciting. Ready?”


It is a significant metamorphosis for one of India’s most iconic and loved brands since the ‘Power to you’ tagline was introduced in 2009. This new positioning, part of Vodafone’s global rebranding exercise across 36 countries, is designed to underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society and enhancing individual quality of life in the years ahead.

Launching the new brand identity, Sunil Sood, Managing Director & Chief Executive Officer, Vodafone India, said, “India is entering a new exciting era – an era of Digital, Convergence, Big Data, IoT, Cloud, Augmented Realities, Robotics and Artificial Intelligence. The real and virtual worlds are converging at an unprecedented pace to create a bold new Future” Our new brand positioning emphasizes Vodafone’s mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world. At Vodafone, we are excited about the possibilities ahead and are ready to enable our customers to conquer this new world.”

The new visual identity will place greater emphasis on Vodafone’s iconic ‘speech mark’ logo – the biggest change to one of the most recognized symbols of Vodafone since the previous logo was created in 1998. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach.

Following a dramatic rise in digital literacy and adoption in India – a trend that’s being reflected across demographics and geography, Vodafone’s new brand positioning is a visual and intrinsic representation of its ‘Readiness’ to equip and empower customers to stay connected with their world…. From saying ‘Hello’ with conversations on the go, accessing the myriad offerings of mobile internet, content, fin-tech, M2M and IoT solutions, Vodafone has consistently raised the bar in its offerings to cater to the evolving needs of retail and enterprise customers.

Over the years, Vodafone has been iconic with the much-loved Pug and the Zoozoos. This new positioning further strengthens brand Vodafone and takes it to the next level as per the company. A multimedia marketing campaign will look at simple human stories of embracing technology through the eyes of recent ‘common man’ icons Asha-Bala.

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18 Comments on "Vodafone Says the Future is Exciting; Announces New Brand Positioning"


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November 3, 2017 2:00 am 2:00 AM

It appears Mr. SOOD has indicated that the vodafone brand will continue, aimed at a different demographic. It appears to me that one will be a premium brand while the other will be a low cost value brand, while using the same network. I believe they will be differentiated on the basis of the services offered (such as apps and wallets, discounts etc.).

GK Bangalore
November 2, 2017 5:40 pm 5:40 PM

Future seems to be disgusting for Vodafone….They are soon going to loose their brand and will be engulfed by Birlas…So how come future is exciting…Go away you Lootafone.

November 2, 2017 11:51 am 11:51 AM

OT :
To the people who are saying, people lost interest in JIO.

Just see number of comments on last 10 to 15 articles published here in TT.
Mostly under 50 comments.

And see the number of comments on JIO’s article, one can get true picture.

November 2, 2017 2:59 pm 2:59 PM

Don’t worry bro, lot of paid agents here. Their silence on Vodafone articles nowadays is deafening, especially considering Vodafone has no mindshare left (just look at the comments here). But still some will pop up to insult every operator other than Vodafone (and now Idea too, thanks to “purported merger”).