Vodafone India Reports Revenue Drop of 23.1% During Q3, Blames Aggressive Tariffs and IUC Cut

Vodafone India today reported a service revenue drop of 23.1% which dubs to Rs 8110 crore for the quarter ended on December 31, 2017, as compared to the same period in 2016. In the global results announcements, Vodafone said that the reduction in IUC (Interconnection Usage Charges) and the intense price competition is to be blamed for the service revenue loss. Vodafone saw a dip of close to 6% QoQ.


Speaking of Vodafone’s Indian unit, the company said that Prepaid ARPU also remained under pressure, declining by 28% QoQ. The reduction in ARPU explains the increased customer adoption of unlimited packages. “This reflects increased customer adoption of unlimited packages, the continued drag from longer tariff validity periods (which extend the timeframe before subscribers top-up), and regulatory pressure,” said Vodafone in the statement.

On the brighter side, Vodafone India managed to increase the overall customer base by 5.1 million as compared to 4.5 million in Q2. The overall subscriber base as of December 31, 2017, is 212.5 million. Vodafone also stated that the active data customer base grew by 2.2 million in the quarter to 69.9 million, which is supported by strong growth in mobile broadband subscribers of 6.5 million.

Vodafone India also added 19,300 data sites during the quarter as part of the network expansion. “We maintained our local currency adjusted EBITDA margin at 20.1% in Q3, reflecting tight cost control, and we continued to invest in network expansion, adding 19,300 data sites during the quarter,” said Vodafone.


Considering the global performance, Vodafone said that it would be able to meet the guidelines for the full year. Additionally, Vodafone quoted that Indian data traffic increased fivefold, following a steep decline in data prices. Data usage, Vodafone customers in India are consuming a whopping 2.8GB per month.

Even though posting less revenue than last year and quarter, Vodafone is confident that they are making good progress in the country. And a part of this good progress is it managed to secure all the necessary regulatory approvals for the merger with Idea Cellular. Vodafone also stated that the merger is expected to complete during the first half of calendar 2018.

Back in March 2017, Vodafone announced an agreement to combine its operations with Idea Cellular. The combined company will be jointly controlled by Vodafone and the Aditya Birla Group.

Reported By

Leave a Reply

66 Comments on "Vodafone India Reports Revenue Drop of 23.1% During Q3, Blames Aggressive Tariffs and IUC Cut"


Sort by:   newest | oldest
February 2, 2018 5:30 pm 5:30 PM

These are all fake yet Vodafone do not have 4G available in its every tower,and as i got to know they are shutting down the tower in different circles where people face really low speed download and some are not even getting 2G…if anytime govt. decide a award for worse telecom service,that prestigious award would go to Vodafone..

Airtel User
February 2, 2018 9:25 pm 9:25 PM


Girish Gowda
February 2, 2018 2:27 pm 2:27 PM

Whopping 2.8GB per month.. wonder if you will be out of words when people are using over 10GB per month on other networks.

February 2, 2018 12:11 pm 12:11 PM

“Data usage, Vodafone customers in India are consuming a whopping 2.8GB per month”
Since when 2.8 GB per month became whopping, author?

February 2, 2018 5:43 pm 5:43 PM

haha..yeah user of Vodafone often they wont get network to use data,else there 4G run at lesser the 100 Kb/s..LOL..full of complaints in twitter and facebook.. 2GB/Day reliance JIO a whopping 60 GB per month..

Priyansh Singh
February 2, 2018 2:03 pm 2:03 PM

I think Before 4G Era?

Airtel User
February 2, 2018 9:26 pm 9:26 PM

You are thinking 2 years back then !

Priyansh Singh
February 3, 2018 8:52 am 8:52 AM

Yes, when 251 gave 1 GB a month.