Vodafone India today launched a new initiative exclusively for it’s close to 160 million prepaid customer base. The largest nationwide initiative till date, ‘Every Recharge wins’ is an offer true to its word as it awards each customer an assured prize; making every recharging customer a winner!
Starting July 24, 2014, every Vodafone prepaid customer who does any prepaid recharge (Top Ups, Bonus Cards, Plan Vouchers, etc.) in any of the modes (retail outlets, Vodafone Stores, Online or M-Pesa) will be entitled to an assured reward in the form of free additional voice minutes, internet or SMS. These benefits would be over and above the normal benefits that the customer gets for that recharge.
The benefits would be awarded to the customers within a span of 4 hours of recharge. The size of the reward would be linked to the value of the recharge resulting in bigger rewards for higher recharge values, thus making it’s an interesting value proposition.
How does it Vodafone “Every Recharge Wins” works?
After a customer has done a recharge, they will be offered two reward options of free bundles through a Pop Up Menu (invoked through a simple dial in (*599#) activity). Upon selection of one of the reward options, the benefit will be activated immediately.