Vodafone India enhances its 3G network and retail transformation in Tamil Nadu

Vodafone India, has invested over INR 750 crores on ramping up network and distribution in Tamil Nadu circle over the past 12 months (April 2014-March 2015). Already the preferred mobile services provider in terms of Subscriber base, Network, Revenue Market Share and Retail touch points, Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavour to be future ready.

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Vodafone has also expanded its network footprint by adding over 3600 new sites to take total network strength to close to 6300 3G and around 10,500 2G sites across Tamil Nadu. During this period, Vodafone has also expanded its exclusive retail footprint to 890 outlets (53 Vodafone Stores (20 Global Design), 236 Vodafone mini Stores (urban and semi-urban) and 600 ADVMS (rural)). With this ramp up, Vodafone has further extended its leadership in Tamil Nadu across relevant industry parameters – network coverage, subscriber base, retail footprint and revenue market share (RMS).

Expressing pride further consolidating Vodafone’s long term commitment to Tamil Nadu circle, S Murali, Business Head – Tamil Nadu, Vodafone India, said, “Gaining the trust of our customers and winning the distinction of being the most preferred mobile services provider in Tamil Nadu circle is not incidental. We have won the hearts of our customers by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. It is their trust and support that has enabled us to achieve leadership position in Tamil Nadu across key parameters – Network, Subscriber base, Retail footprint and Revenue Market Share. We remain committed to continue investing in bringing the best in class, innovative, relevant products and services to win customer delight in the years to come.”