Vodafone Idea (Vi), India’s third-largest telecommunications service provider, has reportedly been making waves in the telecom industry. Its recent recognition for having a Superior 4G Network in India highlights its commitment to enhancing its network and providing top-notch services to customers, according to a Deccan Chronicle report.
Anand Dani, Cluster Business Head for Andhra Pradesh (AP), Telangana, and Karnataka, reportedly discussed Vi's vision to continue the momentum. He emphasised that Vi's aggressive plans, superior network experience, and better value-for-money offerings are what set Vi apart from the competition.
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Expanding Rural Coverage
"We have identified geographies where we haven't covered well till now. We are adding towers in those regions. We have a clear plan of rollout from now till March. So, we will cover a lot of villages that are uncovered for now," Anand Dani reportedly said, explaining Vi's focus on expanding its network coverage.
Regarding network coverage issues in rural areas, the executive reportedly stated, "We cover 96 percent of the population. It's a very small percentage, which we will continue to enhance our network. And as and when capacity gets consumed in that market, we can add more towers."
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Customer-Centric Plans
Dani reportedly highlighted that Vi's aggressive plans, such as the Hero Recharge (now SuperHero), have been well-received by customers. "We thought evening was the best time. For youth, again, their evenings are late. So, that’s where we thought we would introduce a pack that will offer them all the benefits," Dani explained, outlining the thought process behind the Hero Recharge.
Vi's Hero Recharge plans offer features such as free night data, data rollover, and extra data for live matches. Additionally, ViGuarantee provides 10 GB extra data for recharges of 299 and above. More details about the newly launched Vi SuperHero plans can be found through the link above.
Explaining the uniqueness of the postpaid plans, Dani reportedly said, "Our postpaid Family Plans offer convenience and data sharing. The REDX plan offers benefits worth Rs. 1600 for Rs 1200, including free OTT, antivirus, lounge access, and restaurant discounts."
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Subscriber Growth
Providing more value for customers' money is what sets Vi apart from the competition, the executive reportedly said, noting that they have noticed a clear reverse migration of subscribers. Explaining the reasons behind customers returning to Vi, Dani reportedly said, "The reason is purely because of the data 4G data experience with Vi. And that's why they are choosing to come back."
Dani informed that the number of prepaid subscribers exceeds that of postpaid subscribers. "Obviously prepaid, because that's the mass product. Even in Hyderabad city, you will find more prepaid consumers. Postpaid consumers are limited in places because we also don’t do postpaid in some of the geographies," he said, according to the report.
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Retail Expansion
According to the report, Vi's expansion plans are progressing rapidly, with 11 new outlets set to open in Hyderabad alone. The company's commitment to providing superior network quality has yielded results. Vi was recently recognised for its achievements in 4G Download Speed, 4G Video Experience, 4G Live Video Experience, and 4G Voice App Experience in AP and Telangana by OpenSignal.
