Videocon Telecom posted an impressive 53% growth in its Top line Revenue in FY 2014-15 over last financial year with a consolidated Top line Gross Revenue of 1974 Cr including its GSM business, NLD/ILD and Punjab Wireline business. Earlier last year, the telco talked about its plans for a Top line Revenue of 2000 Cr in FY2014-15 and has been able to deliver 99% of the same. Backed by its aggressive customer acquisition strategy, Videocon Telecom achieved approx 19% share of incremental customer market share in its 4 operational circles in FY2014-15. This has helped the telco to achieve a growth of 38% in its Subscriber Base and cross the 10 Mn mark subscriber base as on March 2015.
In addition, the telco grew its Minutes of usage by 32% in 2014-15 over previous financial year. The company also reported a 28% improvement in its NRPM (Net rate per min) during the year. Owing to telco’s strategy to upgrade its network to 2.75 G EDGE, the telco witnessed a substantial growth in its data revenues, attaining an impressive 147% growth in data revenue that surpasses the industry growth by almost 3 times. Now, Data contributes to over 11.5% of Gross Revenue (GR) and the telco aims at taking up the data contribution to 15% of GR by end of FY2015-16. Owing to its business focus and operational efficiencies, the telco reported EBITDA positive in its Punjab GSM operations circle in March 2015 that is one of the fastest in the telecom history.
As part of its network expansion drive, the telco announced 2489 new cell sites and 231 new exclusive stores in existing circles. The telco also plans to acquire over 10Mn subscribers and deliver a consolidated Top line Revenue of 3000 Cr in FY 2015-16 including its GSM business, NLD/ILD and Punjab Wireline business.
Mr. Arvind Bali, Director and CEO, Videocon Telecom said, “Year 2014-15 has been quite eventful and fulfilling for us. Just to list some of our achievements, we achieved 99% of our targeted Gross Revenue of 2000 Cr and grew our Top line by 53% over previous financial year. Also, we have crossed 1 Cr subscriber mark in our 4 circles, and the biggie being EBITDA positive in Punjab telecom circle. Being a new entrant, our strategy was to attain incremental Customer and Revenue market leadership in our operational circles, and we have been able to achieve the same with approx 19% incremental customer market share in our 4 circles with a dominant leadership in Punjab and Haryana during last financial year. We aim to maintain and accelerate this growth rate further. We are targeting over 10 Mn subscriber acquisitions and a Top line Revenue of 3000 Cr in Financial year 2015-16 and EBITDA positive in MP and Haryana telecom circles.” Mr. Bali added.
Videocon telecom has recently started offering local calls at 20p/min and by this move it aims at maintaining its stronghold among the price sensitive market where it competes with Uninor and MTS.
Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.