T-Series Will Produce Web Shows for OTT Apps: Report

T-Series, the biggest music label in India, plans to enter the over-the-top (OTT) content market this year and hopes to release three to four long-form web originals annually. The company has recently begun making films, with a biopic on choreographer Saroj Khan in the works and the rights to a book about VG Siddhartha, the man behind Cafe Coffee Day acquired. Additionally, a show for Disney+Hotstar has been finished and is expected to be released later this year, and another show with director Hansal Mehta is currently in production.

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T-Series Plans to Produce Direct OTT Films

In light of the generally underwhelming response to theatrical releases, T-Series also plans to produce 4-5 direct-to-OTT films per year. Since the introduction of COVID-19, OTT platforms have grown significantly, with the majority of people now relying on them for their daily dose of entertainment. As a content provider, T-Series recognizes the opportunity to serve this audience, as Shiv Chanana, senior vice president of films at Super Cassettes Industries, the company that controls T-Series, explained in an interview with Livemint.

Currently has Five Shows in Various Stages of Development

The company is working on both platform-commissioned programs and pitching concepts to OTT services for content. It currently has five shows in various stages of development, with budgets for the content ranging from 20 crore to 100 crore, according to Chanana. He went on to say that T-Series is also playing to its core strength of developing a full-fledged musical for Amazon Prime Video while exploring genres such as comedy, thriller, and biopics.