Tata Docomo Launches First of Its Kind M-Health Service – Sparsh

Tata Docomo today launched Sparsh – a value added service on sexual & reproductive health related issues for its GSM Mobile service subscribers in India. The Operator said that service is aimed at using mobile phone to build awareness about issues related to sexual and reproductive health related concerns.

Tata Docomo customers can access this service by calling 529222 chargeable at Rs 10/- for 10 days & browsing charge is 1p/sec. The service is currently being launched in three major languages English, Hindi and Marathi and more languages to be added in the second phase.

The content of the service is extensively accurate and certified by FPAI (Family Planning Association of India), one of India ’s largest sexual and reproductive Health NGO (Non Government organization). The service is currently available in English, Hindi and Marathi language and very soon Oriya, Bengali, Gujarati, Tamil, Telugu, Kannada, Malyalam languages will added.

The Unique Mobile Value Added service has a special navigational feature to allow the users to navigate quickly through related content capsules. For example, if the user is navigating to a capsule in the following manner: select category like AIDS information and then the user will listen to capsule on AIDS with various options such as contraception, AIDS prevention, other sexually transmitted diseases, etc.

Sparsh is meant for every single person who has the desire to learn about leading a healthy sex life, right from teenagers who are confused, newly married couples to senior citizens.

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8 Comments on "Tata Docomo Launches First of Its Kind M-Health Service – Sparsh"

 

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Sahil
January 25, 2011 6:40 pm 6:40 PM

This service will have a gooduptake….as we all know that sex sells in India..this is a nice way to sell sex related info….hmm…packaging is innovative…this service should work…Thumbs up to the thought.

PD
January 25, 2011 11:03 am 11:03 AM

@Raghu
Definitely. Even if they utilize the amount they are spending on media advertisements will be enough for improving the network ! What I mean is, they need not be unscrupulous in VAS route!

Raghu
January 25, 2011 12:45 am 12:45 AM

@PD
I agree with you. the Private Operators especially have to improve the network wherever there is a problem and then look into VAS aspect as otherwise customers will not bother to use the services at all.

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