Samsung Urges 20,000 Offline Retailers to Sell Galaxy Smartphones Using Benow App

Follow Us

Samsung has urged its 20,000 offline retailers to sell Galaxy Smartphones using Benow app and encourage physical distancing amid the lockdown period. Since rival companies like Xiaomi and Vivo have already launched similar incentives for their offline retailers, Samsung must start digital sales and include all offline retailers in the digital world so they can increase their sales and customer base. Since the retailers are already facing financial distress due to the lockdown period, online sales will help them revive their position in the market and fulfil consumer demand.

Partnership with Benow is part of Offline to Online Strategy: Samsung

Mohandeep Singh, who is the Senior Vice President, Mobile, Business, Samsung India noted that partnership with Benow is a part of Offline to Online (O2O) strategy which would help both retailers and consumers. Once the retailers are registered in the new platform, they will be able to fulfil the demand of Galaxy Smartphones as consumers will be able to purchase phones from the store without stepping out of the house. Also, the partnership between Samsung and Benow will encourage Social distancing, which is the prime need of the nation.

How to Purchase Smartphones from Benow?

Retailers who have designed catalogue in Benow will share the link to users by using SMS, WhatsApp or Email. Once customers receive the link, they will have to place the order by clicking on the link. Dealers will further contact the customers and finalize the deal. Customers will also get various options to make payment. Also, both customer and retailer will get digital recharge slips.

Xiaomi and Vivo are also Using Online Methods to Boost Sales

The largest smartphone manufacturer of India, Xiaomi has launched a new E-commerce service, Mi-Commerce, which will help the customers to browse products of Xiaomi from their nearby retail stores. Similar to Xiaomi, Vivo has also launched Vivo Smart Retail (VSR) which will aid 20,000 offline retailers to increase their sales and get back in the market. Moreover, Vivo will be able to fulfil customer demand which has been increased due to the lockdown period.

Reported By

Shrijan loves the process of creating content in various verticals, whether it be words, sounds or videos. He's also inclined towards digital marketing and tech industry developments. The art of creation always triggers his interest.

Recent Comments

Faraz :

Noida (though in UP state) comes under Delhi circle. Don't have that much spectrum like UP but have more population…

Vodafone Idea Subscriber Loss Continues in May 2024: TRAI Data

rahul_yadav :

Even if they inform people 3G shutdown won't have much impact since most people have already switched to 4G phones,…

Vodafone Idea Expands Network With L900 and L2100 Bands Across…

TheAndroidFreak :

Power has reduced from Jio.

Vodafone Idea Expands Network With L900 and L2100 Bands Across…

TheAndroidFreak :

I am paying almost same(1500) for 200Mbps. Better than Jio and Airtel. I guess mine is same as well. But…

Vodafone Idea's You Broadband Offers an Amazing 30 Mbps Plan

TheAndroidFreak :

BSNL needs good backhaul. Otherwise it's of no use.

Vodafone Idea Subscriber Loss Continues in May 2024: TRAI Data

Load More
Notify of
Inline Feedbacks
View all comments