Saavn, the music streaming service with around 17 million monthly active users worldwide has launched its Windows 10 app, as a part of its efforts to increase its user base to 25 million by the year end.
Saavn’s global chief operating officer Mahesh Narayanan said Windows as the leading operating system which will still rule the world for years to come. “Windows is still the leader on the desktop space, and we will now have a much larger audience,” he said.
“And with Windows 10, we’re able to provide the exact same experience on the phone, the desktop, and the tablet – whatever device you have, you’ll get a consistent experience with just one app,” he said.
Mr. Narayanan added that the growth of smartphones are reflected in Saavn’s growth. “There has been a three-time increase in streaming on our platform and this will only grow as more people come online,” Narayanan said.
“With the free upgrade of Windows 10, we expect rapid adoption of hundreds of millions of consumers to spark a re-energized ecosystem. We are excited to announce the launch of Saavn for Windows 10 and are confident that our users will love the comprehensive music catalogue that this app offers,” Harish Vaidyanathan, Director – ISV Business, Microsoft Corporation India Pvt. Ltd., said.
Besides the core products and features, Saavn has integrated social features like tagging, chat, follow and share, Saavn radio and Saavn Pro for online and offline listening. Saavn for Windows will have an adaptable layout for Windows. Users will also be able to pin it to the start screen of the Windows. The app also supports Windows live tile functionality.