Reliance Jio to launch Rs 999 VoLTE feature phone with free voice calls to acquire millions of customers in India: Report

By February 15th, 2017 AT 4:05 AM

Mukesh Ambani-led Reliance Industries is looking at attempting Monsoon Hungama yet again in a bid to attract millions of users to its telecom venture Reliance Jio Infocomm. The company is looking to launch feature phones with voice over LTE (VoLTE) capability to tap the rural and tier-III markets for its data services and mobile business.


According to a report by Economic Times, pricing for these devices could be as low as Rs 1,000 and will come bundled with unlimited voice and video calling, alongside digital content. There will be two feature phones, according to reports, priced at Rs 1,000 and Rs 1,500, and they could hit the market in the first quarter of 2017.

The VoLTE feature phones will have a keypad, front-facing and rear cameras and will run on a lighter version of Android operating system. These handsets will come with Jio’s content applications such as Jio Chat, Live TV and video on demand. Jio will push its digital wallet service, Jio Money Wallet, through these feature phones.

“Jio wants to tap all the segments in the country and sees huge potential in the rural areas, which it now aims to tap with VoLTE feature phones…The new devices will be aimed at first-time data users. “The 2G feature phone is still a big market in India,” a source was quoted as saying by the publication.

Also read: Can the upcoming Jio GigaFiber broadband services live up to customer expectations?

Reliance Jio is the only telco with a VoLTE network in India. It added over 25 million subscribers in the shortest time starting from September 5, and it is now trying to quickly reach the target of 100 million users. The report said that Jio is working with him-bred handset maker Lava International and Chinese OEMs to manufacture these feature phones. The telco will subsidise a part of the selling price to make the 4G feature phones at Rs 1,000.

The initial handsets could have branding from Jio and Lava and will be sold through their respective retail channels to reach a larger audience.

Read more on:

Leave a Reply

Photo and Image Files
79 Comment threads
58 Thread replies
Most reacted comment
Hottest comment thread
102 Comment authors
Anil JaswalBharat Raj RavRajaLAKSHMIPATHIsajid Abdul loladia Recent comment authors
newest oldest most voted
Anil Jaswal
Anil Jaswal

Firstly it should be touch screen and total display. If possible faceID unlock system and dual SIM and one front and one back cameras. It should be wirelessly charged and with video call and 4G and upcoming 5G network facilities.

Bharat Raj Rav
Bharat Raj Rav

I want purchase jio Rs. 999/- phone. Pls inform me…..

Recent Posts

OnePlus TV U Series and Y Series Launched in India, Prices Start at Rs 12,999

OnePlus has time and again introduced game-changing products in the technology market. It started with selling smartphones a few years...

Samsung Galaxy Z Flip Receives Rs 7,000 Price Cute in India

Samsung Galaxy Z Flip has received a price cut in India. Samsung has also announced various offers for customers who...

Shinco S43UQLS 4K LED Smart TV With Android TV Launched in India, Priced at Rs 20,999

Shinco has launched its 4K LED Smart TV in India under the Make in India Initiative. The Indian television brand...