Postpaid Consumers Care More About Quality than Tariffs

Reliance Jio recently brought new postpaid plans, which seem to undercut the plans of Airtel and Vi in price. These new Jio Plus postpaid plans are an attempt of Jio to boost its presence in the postpaid mobile business as well. While Jio has been the top pick for prepaid consumers, it hasn’t really made a big impact on the postpaid segment. Airtel and Vi (Vodafone Idea) are leading the postpaid segment in India by a huge margin. One thing that postpaid consumers like is the convenience of purchasing services. That is the whole point of subscribing to postpaid mobile services.

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With postpaid, what is important is the convenience bundled with the quality of service that a consumer gets. Postpaid services are convenient because a user doesn’t have to worry about the amount of data or voice-calling minutes he/she is consuming. The user just needs to pay the bill for the usage of services at the end of every billing cycle.

Read More – Jio Plus Postpaid Plans for Families Launched with 1 Month Free Trial

Postpaid consumers are hardly worried about the price. They are more worried about choosing the plan that gives them enough data benefits. Thus, Jio’s attempt to undercut Airtel and Vi in the postpaid space could bring some positive results, but it wouldn’t likely make as big an impact as lowering the price for the prepaid consumers did.

One thing that is often associated with postpaid consumers is that they are more loyal than prepaid consumers. If they have been getting decent quality services for a price that is even 30% more expensive than what they could get from any other player, they would mostly stick with their current service provider.