Oppo Ranked as Top Brand for After-sales Service in India: Counterpoint

Market research firm, Counterpoint, has released a new report analysing the after-sales service from top Indian brands. We all know that customer service has become a key factor in finalising a smartphone purchase. Samsung was rated as the best after-sales service provider in India for years now. However, that’s changing as other brands are catching up on this front to gain consumer trust. The Counterpoint report highlights Oppo was the No.1 brand in customer satisfaction for after-sales service, followed by Vivo, Xiaomi and Samsung. The report named ‘Smartphone After-sales Service Study’ by Counterpoint also highlighted that customers spend an average amount of Rs 2,400 for servicing their out-of-warranty phones.

• Make Telecom Talk My Trusted Source
• 
• 

Chinese Brands Lead the After-sales Service in India: Counterpoint

Counterpoint stated that one in every four smartphone owners in Kolkata, Bengaluru, Chennai, Noida and Ahmedabad visit a service centre within six months of purchase. Customers are facing problems related to charging, software (hanging) and display. The survey has been conducted across Kolkata, Chennai, Bengaluru, Noida and Ahmedabad with 1,000 respondents who had taken an after-sales service from their respective smartphone brand.

As for the findings released by Counterpoint, eight out of ten respondents are satisfied with the after-sales service experience. Oppo was the No.1 brand in customer satisfaction for after-sales service with 93% of the respondents rating ‘very good’ or ‘excellent.’ Oppo is closely followed by Vivo, Xiaomi and Samsung with a customer satisfaction rating of 85%, 81% and 81%, respectively.