Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


Bharti Airtel has expanded its One Airtel plans to over 15 cities across India. The One Airtel plan enables users to combine up to four services including mobile and Direct-to-Home (DTH) into one plan and under one bill. While the operator had initially launched the One Airtel plans in metro cities including Chennai and Bengaluru, Airtel in its dedicated portal for the One Airtel plans now highlights cities over 15 cities. Airtel offers four major One Airtel plans with the base tier carrying a price tag of Rs 899 while the top tier carries a price tag of Rs 1999.
One Airtel Expands to Over 15 Cities Across India
The dedicated portal for One Airtel packs highlights that the plan is available in Delhi, Bengaluru, Pune, Hyderabad, Kolkata, Jaipur, Gurugram, Chennai, Noida, Faridabad, Bhopal, Chandigarh, Ghaziabad, Indore, Mohali and Panchkula.
In the fourth quarter earnings call for the period ended March 31, 2020, Gopal Vittal, CEO of Bharti Airtel said that the company will scale up One Airtel plans in 2020.
“The moment we bundle these services together again what we see is a significant reduction in churn and we see a much higher increase in ARPU for the consolidated account which is really a measure of lifetime value,” Vittal said.
Vittal highlighted that the one billing layout for most telecom operators “typically takes between three and five years” but that the Airtel team “developed this in six to eight months internally through APIs.”
“So, if you take those insights the real question is through building a strong platform and building a whole string of partnerships what you can now see is actually greater stickiness, greater lock in of customers, lower churn for the telco, higher ARPU which is through new streams of revenue and therefore consequently greater value and remember these partnerships come at a very, very low capex,” Vittal said.