NXT Digital ‘Hits’ broadcasting platform launched, over 100 million homes go digital

Information and Broadcasting Minister Arun Jaitley launched Hits digital broadcasting, an innovative platform that will provide over 500 TV channels to cable operators. The project secured by the promoter Hinduja group outlay at more than Rs. 5,000 crore.

• Make Telecom Talk My Trusted Source
• 
• 

The Hinduja-Hits (Headend-in-the-Sky) Network, under the brand name NXT Digital, will serve Multi System Operators (MSOs) as well as Local Cable Operators (LCOs) and aims to tap the transition from analog to digital mode of cable TV services under the government’s digitization drive. Under the HITS project, over 100 million homes go digital in Phase III and IV markets.

Launching the new Hits service, Jaitley said multiple carriage technologies will provide customers a choice of technology platform.

“NXT DIGITAL is a deep emotional commitment of the Hinduja Ventures to our Nation’s digitalization mission and Make in India initiative. With the launch of the service, we are delighted to have partnered the government’s laudable mission to bring in complete digitalization for social development and national growth.” Hinduja addressed the media after the launch.

NXT DIGITAL has also designed the COPE (Cable Operator Premise Equipment) systems to cater specifically to Indian conditions. These COPE systems have been completely assembled in India with a fair amount of Indian components included in the build.

NXT DIGITAL has associated with training institutes to train and equip youth in rural areas to support the transition of analogue television networks to digital, to data management and support and to providing a pan-India network of trained service technicians.