IDEA Cellular the pan India integrated GSM operator, has become the first operator to launch a first-of-its-kind Value Added Service titled ‘PreTones’ in partnership with Oorja Mobile Services.
Idea subscribers can access this unique service by simply dialling 55955 from their mobile phone, for Re. 1 per day. The content is live and available for all prepaid Idea subscribers in Andhra Pradesh.
PreTones’ users can register their preferences on the IVR, and can resume listening to the content by dialling 55955, after the call is completed.Idea subscribers using ‘PreTones’ can enjoy listening to highly compelling content of their choice, everytime they make a voice call. A rich portfolio of content such as live cricket action, jokes to tickle the funny bone, breaking news as it happens, astrology forecast, latest movie review and spicy Bollywood gossip, will be available at the user’s fingertips. The caller can listen to these updates, before the call gets connected.
Launching the new initiative, Mr. Subbaraman Iyer, Chief Operating Officer – Andhra Pradesh, IDEA Cellular said, “At Idea, we constantly innovate to bring facilities closer to mobile consumers and delight them with rich content offering in the mobile infotainment space. ‘PreTones’ brings the best-of-breed technologies to the mobile market, promising a first-of-its-kind mobile calling experience for over 6 million Idea subscribers in Andhra Pradesh”.