Netflix Announces Mobile-Only Plan for India Priced at Rs 199 per Month

Netflix has become immensely popular in India, but to attract the low-paying customers, now the company has introduced a Rs 199 plan

Netflix has become an immensely popular platform in India ever since its launch in the country. However, there is no shortage of people who find the service a little more overpriced in comparison to all the other competitors out there. To solve that problem, Netflix was testing a mobile-only subscription plan in India from a few months, but finally today the company has launched this offer for the Indian subscribers of Netflix. After a lot of testing period, the service has been priced at Rs 199 per month, and it will only stream the movies and TV shows in SD. It is also worth noting that this plan by Netflix is available only for mobile and tablet users and viewers will be able to access Netflix on these devices only. Moreover, these plans have been tailor-made by the company for a price-sensitive market like India, where the data consumption is at all-time high.

Netflix Mobile Only Rs 199 Plan Details

There is no doubt that the mobile-only plan from Netflix is priced much cheaper at Rs 199 as compared to the other plans from the service, which start at Rs 499. This plan brings features like SD streaming on one screen only. There is also no option to cast the content on TV screens. Netflix has also said that more people sign up on the platform from mobile in India than from any other country, as such, mobile users are very important for Netflix in India and hence the company has rolled out this plan. With this new plan, Netflix aims to compete with the likes of other video-on-demand platforms like Hotstar or Amazon Prime Video.

Other Plans by Netflix

It is worth noting that besides this new plan of Rs 199, Netflix also has other plans which include Rs 499, Rs 649 and Rs 799. To recall, during the period of testing for this plan, Netflix had introduced the service for Rs 250, but it seems that the platform has now changed its mind and it is going to offer its service for an even lower price of Rs 199. The other platforms like Hotstar charge Rs 299 per month, whereas Amazon bundles its Music and Video streaming service in its Prime membership, which is priced at Rs 129 per month.

Ajay Arora, Director, Product Innovation, Netflix said, “Our members in India watch more on their mobiles than members anywhere else in the world – and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit for people who like to watch on their smartphones or tablets – both on the go and at home.” He also added that this new plan would be an effective way to introduce a larger number of people in India to Netflix.

Read more on:

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

5
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
3 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
5 Comment authors
Love AirtelAdityaSayak RoyashishAdil Recent comment authors
newest oldest most voted
Aditya
Aditya

Netflix spends hefty amount on its content if people are not willing to pay then how it will survive

City
New Delhi
Operator
Vodafone | airtel
DTH
D2H
Adil
Adil

Netflix rarely has good content and they can be downloaded via torrents. So why waste 200 bucks a month?

ashish
ashish

To pay the creater for their hard work? To pay actors etc.

Sayak Roy
Sayak Roy

Downloading torrents isn’t particularly legal, you know. Also, it isn’t nice to mooch off somebody’s hard work.

Love Airtel
Love Airtel

First, it is much easier than first looking for a torrent and then downloading it. Secondly, the quality is far higher. All 1080p torrents I have are not even half the quality of Netflix. Finally, if you have 4k TV, Netflix has a lot of 4k UHD content. I agree they should reduce the price to around Rs 400. They can do one screen for 300, 2 for 450 and so on but not just for mobile, for any device and any resolution.

Recent Posts

JioTV Plus App Inside Jio 4K Set-Top Box is an Integrated Platform That Brings Content Together

Reliance Jio has finally started issuing its 4K Set-Top Box to the paid JioFiber users in various cities. Over the...

Bharti Airtel Smart Recharges and Jio IUC Talk Time Plans Are Similar, Combo Plans Win the Race

While the start of 2019 was a very competitive one for most of the telecom operators, with the data tariff...

BSNL Giving 2GB Data per Day for 7 Months Only at Rs 998 With its New Prepaid Plan

BSNL is on a roll at the moment. Ever since the Cabinet announced revival package for both the PSUs- BSNL...