The Lumia lineup may not strike a chord with the high end users but has definitely struck a chord with the entry level and mid-range users. The first Microsoft branded device, the Lumia 535 seems to have caught the fancy of budget users of smartphones in the India and Microsoft has imported more than 5,00,000 units of the same since its launch back in November.
The device hit the stores on November 28th so it has been on sale essentially for a little over a month and a half. The device was launched for Rs. 9,199 and is currently selling for roughly Rs. 8,500-8,600. As per Zauba, a website which tracks imports and exports of the country, Microsoft has imported 5,02,468 units of the Lumia 535 in the country since its launch.
Almost half of these (2,37,040) were imported in the month of January itself as Microsoft would be foreseeing a strong demand for it in near future. The Lumia 535 brings big screen experience on a budget and features a 5-megapixel front camera as its key selling points. Let us take a look at its specifications:
- 5-inch display with a resolution of 960 x 540 pixels and Corning Gorilla Glass 3 protection on top of it
- Windows 8.1 with Lumia Denim update
- 2 GHz quad-core Snapdragon 200 processor
- 1GB RAM
- 8GB of internal storage capacity which is further expandable by another 128GB
- 5-megapixel rear camera with a LED flash and a 5-megapixel camera with a wide angle lens up front
- 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS with a GPS and dual SIM connectivity
- 1,905 mAh battery
- Black, White, Orange, Green and Yellow colour options
The Lumia 535 has managed to hold its ground despite the launch of the likes of YU YUREKA, Redmi Note 4G and Zenfone 5(16GB) at similar price points. It has also garnered a four percent share in the Windows Phone market globally and the share is bound to increase once it touches base in newer markets.