Home-grown handset maker Micromax Informatics has sold more than a million Canvas Spark series 3G phones in less than six months of its launch exclusively on Snapdeal.
The Canvas Spark series 3G phones– Canvas Spark and Canvas Spark 2–received more than 90,000 positive consumer ratings, the company said in a release. Canvas Spark 2 is now available bundled with a data package from Airtel that allows consumers to use Whatsapp free of charge for a period of five months.
Micromax Informatics has now decided to make the phones available on open sale exclusively on Snapdeal without any pre-registrations.
Vineet Taneja, CEO, Micromax, said, “The consumer response for the Canvas Spark series has been phenomenal and overwhelming at the same time with the demand for the range is increasing with every passing minute. We expect the sales of this device to touch a new high in the coming weeks and hope to further strengthen our leadership in mass smartphone category in India.”
Kunal Bahl, Co-founder and CEO, Snapdeal, said, “We are delighted with the response that this phone has received. The Canvas Spark series has been amongst the best performing smartphones on Snapdeal with a phenomenal response from our customers across more than 5,000 towns and cities of India. There is a huge untapped market for smartphones in India and we will continue to offer our customers access to the best smartphones at great value.”
Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR