LG’s Exit From Smartphone Business Puts Pressure on Underperforming Brands

For me, however, this instance of a well-regarded company, responsible for bringing the wide-angle camera to devices all around the world, or at least popularising it suddenly exiting the market puts more pressure on the backmarkers who have resorted to providing poor products for high prices.

Why This Move Is Worrying For Backmarkers?

LG pulling the plug had massive implications for the market as a whole, but it also puts pressure on backmarkers such as Motorola, Nokia etc. These companies are just flashes of what they used to be in the past, offering poor specifications for higher than usual prices.

Nokia, to date, has been unable to get out of the slump that it entered in recent years, with the company resorting to odd choices such as the Pureview lineup that emphasised on-camera performance with a device that was terrible when it came to taking pictures.

As of now, the only thing that is technically leading to sales for Nokia remains its bone-stock Android skin which also receives key updates much faster in comparison to competitors, especially in the budget to mid-range segment.

On the other hand of the spectrum is Motorola, who till very recently lacked both a good product and proper software support, resulting in the company falling back quite a bit, even in markets like India, where it once held a respectable position.

It seems, however, that the exit of LG from the market has put some added pressure on the back of Motorola, with the company providing much better specifications and a better value for money offering in the form of its recent Fusion series of devices.

It would be a real shame to see household names such as Motorola and Nokia quit the smartphone industry, but unless they sort out their shortcomings, sustaining themselves in the hypercompetitive tech space will only get tougher.