Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Lava is trying to gain the attention of smartphone users in India by offering an industry-first program called ‘Lava Zup’. The program is all set to go live from tomorrow, i.e, January 26, 2021, along with its new entry-level smartphone ‘Lava Z1’. The device will feature a MediaTek Helio chipset and come with basic features complementing its price range. The Lava Zup program is also slated to go live from tomorrow. It will be available for four devices namely Lava Z2, Z4, Z6, and MyZ. If you don’t know what the Lava Zup program is, keep reading ahead.
Laval Zup Program
Lava Zup program will allow the users owning either of the smartphones mentioned above to upgrade its specs within the first year of the purchase at minimal and incremental costs. To do so, users will need to go to Lava’s website and pre-book an appointment for the same in the nearest store available. They can get specs such as RAM, internal memory storage, primary camera sensor (both back and front), and colour of the device upgraded.
Lava Z1 Specifications
Lava Z1 will be available for users starting tomorrow. The device will come with a 5-inch HD+ (1600 x 720) pixels display powered by the MediaTek Helio A20 SoC built on the 12nm process. The chipset will be coupled with up to 2GB of LPDDR4 RAM and 16GB of internal storage. Lava Z1 will be able to support 4G LTE, Bluetooth, and Wi-Fi. The device packs a 3,100mAh battery which Lava claims will be able to run for longer durations.