Indian Mobile phone maker Lava Mobile, today announced that its going to be the first handset brand to incorporate Indian Rupee Symbol in mobile phones for Indian consumers. Lava B5, the latest model from Lava bears the rupee symbol in its keypad and it will be available at Rs.4399.
Incidentally B5 is also the first phone with world’s first Alpha keypad with keys arranged in ABCD order.
The company claims the concept behind Alpha key-pad phone is to make texting and e-mailing easier and faster. India has the largest number of people using sms and the Alpha keypad will go a long way to empower a very large segment of mobile users another benefit is to provide a user-friendly experience to increase adaptability of full key-pad phones at faster pace.
“We took this as challenge to ensure that Indians can type “Rupee” symbol long before than the anticipated time. Around the occasion of Independence day announcing the incorporation of “Rupee” symbol in the mobile keypad will be a tribute from Lava family to the entire nation. The currency symbol on the keypad of their mobiles will make millions of Indian proud. We are happy to be the catalysts of spreading this spirit.” – Said Mr. S.N Rai- Co Founder and Director, Lava Mobile.
This may not be a technological breakthrough for Lava but this definitely is a testimony of the passion to provide value to the user by adopting new concepts. It also shows their commitments to adopt new design, technology and innovation in the shortest possible time.