Jio has become primary data connection on mobiles in India, claims Smartapp study

Data tracking app Smartapp said that the 4G entrant Reliance Jio has become the primary data connection on most of the mobile devices in India, with 42 per cent users having activated Jio in their 4G-enabled slot. The report said that 17.54 per cent Bharti Airtel users have activated the 4G data connection, followed by Vodafone at 12.26 per cent and Idea Cellular at 11.50 per cent, the report revealed on Wednesday.


The report added that the Mukesh Ambani-led telecom operator is also leading in data consumption as well with its user logging 6.54GB on average compared to 1.28GB on Bharti Airtel, 1.29GB on Vodafone and 1.32GB on Idea Cellular.

The high consumption of data on Jio network is due to “welcome offer” that offers unlimited data to its subscribers till March 31 this year. The report added that content consumption of news, music and sports has also increased since the launch of Jio.

Moreover, the study also found that lowered cost of data has been driving the data consumption. Mobile data consumption in metros has increased by almost 6GB and non-metro by almost 5GB over the last few months, it added.

In a statement, Smartapp Chief Operating Officer, Gaurav Sarin said that the recent trend of mobile internet adoption and consumption is probably the harbinger of how ‘Mobile First’ will drive Digital India and bring about true digital inclusivity and access across India.

The use of social networking platforms such as Facebook and video-streaming apps like Youtube are the primary drivers of usage and large-scale adoption of mobile internet across India. Social apps have witnessed the highest increase in usage with a massive 467 per cent boost while, video streaming apps are second at 336 per cent increase. However, the actual data required for video apps is higher, the study said.

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29 Comments on "Jio has become primary data connection on mobiles in India, claims Smartapp study"


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January 30, 2017 5:02 am 5:02 AM

Jio never connects to Idea Vodafone and BSNL here in Kerala. Fed up of it.

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Krishna Ryali
January 28, 2017 4:21 am 4:21 AM

SMSes have almost gone as people using whatsapp more, then call charges / calling rates will be history in 2-3 years with high speed internet connectivity. People will just have to load data packs

January 28, 2017 4:43 pm 4:43 PM

Advantages of SMS :

> SMS does not need seperate connection (data connection) to be on at all times

> You can send SMS to yourself (I mean for noting different things like bus route, train timings etc).

> Still banks use SMS based verification for activating and using mobile banking.

Stop barking against this like empty vessels.

Kirti Rathod
January 29, 2017 8:47 am 8:47 AM

Sms & calls should be free like in jio tarrifs & we won’t need any app like WhatsApp. Only recharge once & get all benefits. No blood sucking tarrifs like avoid.

January 28, 2017 10:51 am 10:51 AM

Ya whatsapp calling are very smooth in 4G. If you have phone with good battery, you can keep the data on always. And enjoy whatsapp voice and video calling. Why to have calling packs,??

Manish (Presently at Seoul, Republic of Korea)
January 29, 2017 11:50 am 11:50 AM

Right said.. I am using Whatsapp calling to India via my KT mobile internet and it works good. Even better than VoIP calls (Nymgo, airtel Talk and Rebtel) in terms of Voice quality. Also, using VoLTE for local calls and it is simply the best experience as the operator provide HD call quality on VoLTE here.

January 28, 2017 4:44 pm 4:44 PM

Till now VoIP calls are not realtime as normal phone calls.