Idea Wins WCA 2012 for Best Brand Campaigning, Two Year in a Row

By November 29th, 2012 AT 1:09 PM

Idea has now bagged the prestigious World Communication Awards 2012 (WCA) under the ‘Best Brand Campaign’ category at the recently held awards ceremony in London. Recognised for its popular ‘3G Population Campaign’ this year, Idea continued its winning spree at the WCA awards, second year in a row, making it the only Indian telecom brand to achieve this feat.

Idea won at the Annual Awards ceremony of WCA which witnesses participation from the world’s biggest and the best communications providers, honoring communications initiatives that have proven their strong effectiveness with consumers.

The World Communication Awards (WCA) recognize companies and individuals responsible for innovations, achievements and great new services that help in building tomorrow’s industry. The Awards are open to all communications providers, whether they are a traditional carrier, service provider, multimedia content provider or another organization providing a communication service. This year, over 78 organizations and individuals from across the world were shortlisted as finalists for the WCA awards in 18 different categories.

Idea’s award winning brand campaign highlighted the effective usage of mobile telephony services to overcome country’s predicament of overpopulation. The campaign duly reiterated Idea’s core philosophy of ‘championing’ ideas that have the potential to change lives, through the power of mobile telephony.

Last year, Idea won the ‘Best Brand Campaign’ of the year award for two of its most popular and successful communication campaigns – ‘Break the Language Barrier’ and ‘No Idea, Get Idea’ at World Communication Awards 2011.

Read more on:

Leave a Reply

Photo and Image Files
13 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
13 Comment authors
Lokbath DashAnu RaotechfrickSayantanArjun Chandrashekar Recent comment authors
newest oldest most voted
Lokbath Dash
Lokbath Dash

when the i’ll be declared…of the campaining…


Anu Rao
Anu Rao

Alwayr adored ideas campaignining startegy… their ads… hope fr 3rd year too…coz ‘Honey Bunny’ Rocks 🙂

Recent Posts

Microsoft Starts Notifying Windows 7 Users About the Expiry

Microsoft is rolling out a notification update to existing Windows 7 users, informing them that the software giant is pulling...

Recommended Packs by DTH Operators Prove to Be Affordable Than Individual Channels After Trai Mandate

The deadline is approaching for the consumers to select channel packs under the new tariff mandate introduced by the Telecom...

BSNL IPL 2019 Plans of Rs 199 and Rs 499 With Daily Data Benefit Introduced for Prepaid Users

The Indian Premier League (2019) will be kickstarting today. Ahead of the popular Cricket tournament amongst Indian users, government-owned telecom...