With the roll out of ‘Switch to Idea’ campaign, IDEA Cellular, the pan-India mobile operator, has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network.
Post the announcement of MNP launch on November 25th from Haryana circle, by the Government, Idea has taken the lead to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.
The new advertisement from Idea which broke on TV recently, shows Idea’s Brand Ambassador, Abhishek Bachchan proposing a new idea to unhappy mobile users to switch to a network that offers better services, better products & tariffs, and better network, through the message – ‘No Idea, Get Idea’.
The new campaign gives a direct message to mobile consumers to ‘Switch to Idea’ as it highlights Idea’s service superiority over others. The series of four ads highlight Idea’s strong Network connectivity even inside lifts and buildings; Customized tariff plans to ensure affordable mobile communication; Transparent balance notification; Accessible and Humane customer care where one doesn’t need to wait for long to talk to an agent – each echoing the plight of mobile consumers and urging them to Switch to Idea.
According to Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular, “Idea is ready to enable Mobile Number Portability on its network. We have made substantial investment in network, technology, processes etc. to allow mobile subscribers to switch network and move to Idea, post MNP. Idea has taken the lead in spreading awareness about MNP, amongst mobile consumers across the country”.