Idea today partnered with GMR to offer first-of-its-kind mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 Cricket team.
Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the Fan page, Idea subscribers can dial a toll free short code 530301 to receive the WAP Link. Videos can be downloaded for Rs. 5, Wallpapers, Photos and Ringtones for Rs. 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.
Idea Cellular, in its 4th year of association with GMR Sports owned Team Delhi Daredevils, has developed exclusive mobile based content such as Wallpaper, Ringtones, Videos, Team Anthem, News updates etc. which will be made available for its subscribers, exclusively, through the Idea wap portal. The service will be available to over 137 million Idea subscribers across the country.