Having launched its GSM services in the mobile telephony market of Mumbai metro a year ago, IDEA Cellular today announced the lowest tariff for mobile users in the city, offering all STD and Local calls and SMS rates at just 50 paisa per minute, on any mobile or landline network in India.

The special call rate of 50 paisa for STD and Local calls on any network in India will be applicable from the second minute of the first call of the day. Regular tariff will apply for the first minute of the first STD and Local call of the day. Likewise, 50 paisa SMS call rate will also be applicable from the 2nd SMS of the day.

To avail the special tariff benefits, existing IDEA prepaid subscribers can recharge with the new special tariff voucher priced at Rs. 47, and validity of 5 months. New prepaid subscribers of IDEA can avail the reduced call rates on any recharge voucher. This voucher will be available at all retail outlets and My IDEA showrooms, across Mumbai.