Idea Introduces Lowest Tariffs To Drive Penetration In Uttar Pradesh East

By October 22nd, 2009 AT 6:20 PM

Idea Introduces Lowest Tariffs To Drive Penetration In Uttar Pradesh EastIdea Cellular, today announced the lowest tariff plans for mobile users in UP East, to drive penetration in the market.Idea subscribers in UP East can now avail lowest call tariffs at 50 paisa per minute for both STD and Local calls, on any mobile or landline network in the country.

To avail the reduced tariff plan, existing and new prepaid subscribers of IDEA can recharge with a special voucher priced at Rs. 23.The new tariff vouchers will be available at all retail outlets, My Idea Showrooms and Idea Points in Uttar Pradesh East.

Idea will also offer its customers the option of Pay Per Second for making all STD and Local Calls. IDEA subscribers can now call anywhere in the country at the lowest tariff of 1 paisa per second, with the new tariff voucher priced at Rs. 17. Both the tariff plans come with a validity of one year.

Speaking on the occasion Mr. Naozer Firoze Aibara, Chief Operating Officer – Uttar Pradesh East, IDEA Cellular said, “IDEA is committed to offer affordable and world-class mobile services to the people of UP East, thus enabling access to telephony services to a large number of people in the deep interiors of the state. With the most competitive call rates, and a bouquet of offerings to choose from, mobile users in UP East can now use their mobile phones with absolute freedom without worrying about time or geography. This initiative will help us drive penetration deeper in the market, which is currently at a low mobile teledensity of 26.6%.”

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