IDEA Cellular’s ‘Mobile Roadie Hunt’ is Back

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Leading GSM Mobile service operator IDEA Cellular today announced that its Mobile Reality show of the nation’s youth, ‘Mobile Roadie [email protected]’ is now open on for aspiring and avid gamers amongst over 84 million Idea subscribers, to participate in this extraordinary talent hunt. The online engagement program is bigger, better and different in its 3rd season!.

The winner of Mobile Roadie [email protected] will get direct entry into Roadies Battleground 9 on MTV, and also win a brand new Karizma bike. To register, users need to subscribe to an Idea VAS pack of Rs. 49.

This edition of the gripping and interactive contest will utilise the foundation of social media extensively. Popular VJ’s and brothers Raghu and Rajeev are the show anchors who will interrogate the users through their Facebook friends, in their own inimitable Roadies lingo. The duo will check out ‘the social status’ of Roadie aspirants and give their expert analysis on the contestant’s friends on the network.

The moment the user logs on to, the person’s Facebook information (count of friends, profile picture etc.) will be visible on the background of the microsite thereby giving it a very personal touch. The brothers will then go a step further by picking up friends of the users who are logged-in from their Facebook accounts to analyze and pass comments on each of them and the contestant’s social status. The users will also get to upload content in the form of videos etc. for their friends and Raghu and Rajeev to comment on.

Roadies is a very popular reality show with a superior blend of travel, drama and adventure and its online avatar - the Mobile Roadie [email protected] - is a combination of Mobile and Digital platforms coming together to provide users with virtual experience.

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