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Aditya Birla group telecom company and Pan India GSM Mobile service operator IDEA Cellular has partnered with Worldwide Media to become the title sponsor for the 56th Filmfare Awards.
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The 56th Idea Filmfare Awards 2010 will be held on the 29th January 2011, at Yashraj Studios, Mumbai and as always, it promises to be the biggest celebration of Indian Cinema.
Over the last 5 decades, the Filmfare Awards have been testament to the grandeur and excellence of Indian cinema, and even today, the Filmfare Awards continue to be the most awaited celebration of our Hindi film industry.The awards will be presented by leading telecom brand, Idea Cellular, third time in a row.
Announcing the most anticipated and honored award ceremony of the new year, Bollywood’s current reigning queen, the ethereal beauty Katrina Kaif, along with Jitesh Pillaai – Editor, Filmfare and Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular, lit the lamp marking the start to yet another magical journey of honoring Bollywood’s best.
Having a legacy of its own, the Filmfare awards are the most prestigious film awards in Asia and the Filmfare Black Lady remains the Pièce de résistance on every Bollywood actor, director and producer’s mantle – an unabashed symbol of success and achievement recognized by the industry. From its inception in the early 1950’s to its evolution of unmatched glamour, glitz and flamboyant persona, the Filmfare Awards is regarded as the most esteemed award and entertainment show within the fraternity.
Speaking of the glorious journey of Filmfare awards, Jitesh Pillai says, “The Filmfare awards celebrate the achievements of some of the country’s best actors and technicians. Scores of people all over the world tune in to watch the big night that is the Filmfare awards”.
