Idea Cellular,today announced the launch of a Toll Free Number 1800-270-0000 to guide over 700 million mobile subscribers on various aspects and procedures of number portability, prior to the national launch of the service on January 20th, 2011.
With this, Idea continues to lead the industry in MNP communication through a series of new advertisements.Idea is now promoting the Toll Free Number and the Date of MNP launch in the series of new ads.
The earlier ads, the first such campaign on MNP in India, showed Idea proposing the idea to unhappy mobile consumers to switch to a network that offers better services, better products & tariffs, and better network, through the message – ‘No Idea, Get Idea’.
Idea has also launched a microsite www.getidea.co.in – an information portal for MNP for online users.
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