Idea Cellular Partners With UTV And Universal Music For A Talent Hunt

By November 12th, 2009 AT 4:16 PM

Idea Cellular Partners With UTV And Universal Music For A Talent HuntIdea cellular today announced an exciting contest titled ‘Billo Rani STAR’, in association with UTV and Universal Music for the music lovers, and aspiring actors in Punjab.Malkit Singh, flagged off IDEA’s ‘Billo Rani’ Contest at an event in Chandigarh today.

IDEA subscribers, who download the special ‘Billo Rani’ Dialer Tone, will enjoy special benefits as they can directly appear for auditions without going through the first level of selection and screening. Any aspirant can register in this unique contest by sending the keyword BILLO to 59995. The registered participant will be subsequently called for auditions at the nearby location.

A special jury comprising of experts from UTV, Universal Music and Malkit Singh himself, will select one male and a female to play the lead role in the Music Video by Malkit Singh.

Speaking on the occasion, Mr. Anish Roy, Chief Operating Officer – Punjab, J&K and Himachal Pradesh, said, “We are happy to bring Malkit Singh’s new music album to Punjab. IDEA has always been at the forefront to support music. We realize that Punjab has a rich and vibrant pool of acting talent which is waiting to be explored. The contest will provide a unique platform for the region’s multi-talented youth to showcase their acting prowess and become a TV star. IDEA will continue to introduce many such exciting and innovative contests to enthrall its customers.”

With the launch of this innovative contest, IDEA subscribers in the state will now have access to rich exclusive mobile content for Billo Rani, in the form of Dialer Tones and WAP content.

A Happy Geek and a Network Research Engineer with a really cool day job…

1
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
teendudes Recent comment authors
newest oldest most voted
teendudes

That is really a great idea…very innovative!!!

Recent Posts

Vodafone Prepaid Users Can Avail 50% Discount on Amazon Prime Membership: Here’s How

Vodafone is known for its unique offerings in the industry. The UK-based telco has a unique offering under its sleeves...

Dish TV Introduces All in One Plans for Subscribers, Bundles Special Cricket Service

Dish TV, India’s largest single-country DTH provider has listed new plans for winning back its customers. To recall, the service...

Xiaomi Aims to Expand Offline Presence in India: Manu Kumar Jain

Chinese handset maker Xiaomi, which is the biggest smartphone seller in India, aims to continue expanding in offline channels as...