Idea Cellular Partners With UTV And Universal Music For A Talent Hunt

Idea Cellular Partners With UTV And Universal Music For A Talent HuntIdea cellular today announced an exciting contest titled ‘Billo Rani STAR’, in association with UTV and Universal Music for the music lovers, and aspiring actors in Punjab.Malkit Singh, flagged off IDEA’s ‘Billo Rani’ Contest at an event in Chandigarh today.

IDEA subscribers, who download the special ‘Billo Rani’ Dialer Tone, will enjoy special benefits as they can directly appear for auditions without going through the first level of selection and screening. Any aspirant can register in this unique contest by sending the keyword BILLO to 59995. The registered participant will be subsequently called for auditions at the nearby location.

A special jury comprising of experts from UTV, Universal Music and Malkit Singh himself, will select one male and a female to play the lead role in the Music Video by Malkit Singh.

Speaking on the occasion, Mr. Anish Roy, Chief Operating Officer – Punjab, J&K and Himachal Pradesh, said, “We are happy to bring Malkit Singh’s new music album to Punjab. IDEA has always been at the forefront to support music. We realize that Punjab has a rich and vibrant pool of acting talent which is waiting to be explored. The contest will provide a unique platform for the region’s multi-talented youth to showcase their acting prowess and become a TV star. IDEA will continue to introduce many such exciting and innovative contests to enthrall its customers.”

With the launch of this innovative contest, IDEA subscribers in the state will now have access to rich exclusive mobile content for Billo Rani, in the form of Dialer Tones and WAP content.

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November 12, 2009 11:08 pm 11:08 PM

That is really a great idea…very innovative!!!