By July 21st, 2009 AT 5:12 PM

Idea-CELLULAR-Uttar-PradeshIDEA Cellular, one of the largest telecom operators in Uttar Pradesh West has announced the launch of an exciting Quiz Contest Chappar Phar Ke for its subscribers in Uttar Pradesh West.

This is yet another unique effort from IDEA to entertain and engage its subscribers, and provide them with a chance to win cash prizes of up to Rs. 11 lakhs.

IDEA Cellular has introduced a simple and interesting Quiz contest with a range of general interest questions.

Starting with a cash prize of Rs. 500 for a score of one point, IDEA subscribers can win cash prize of upto Rs. 25,000 for 40 points. Additionally, the highest scorer from Uttar Pradesh West will win a mega prize of Rs. 1 lakh, and one national winner will stand a chance to win Rs. 11 lakh cash award. The winners of the contest will be selected through a validated process.

IDEA ‘Chappar Phar Ke’ contest has been made available on Voice, SMS and WAP platforms to enable large number of subscribers to participate in the contest. IDEA subscribers can initiate the Quiz by Voice dialing on 5052424, or by sending SMS ‘WIN’ to 55456. The application can also be accessed on IDEA’s WAP portal for GPRS users.

Subscribers contesting through voice portal will be charged Rs 6.99 per minute, whereas SMS will be charged at Rs. 3 per SMS, and WAP at Rs. 5 per answer.

Announcing the new initiative, Mr. Virad Kaul, Chief Operating Officer – Uttar Pradesh West, IDEA Cellular said, “In a highly competitive environment like telecom, we need to constantly innovate to offer something new and different, and reward our customers for having faith in our mobile communication services. The Chappar Phar Ke contest will offer a chance to win exciting prizes for IDEA customers in UP West, and encourage them to remain connected to our network for longer duration of time. IDEA will continue to introduce many such offers to further strengthen our marketshare in UP West.”

With nearly 4.4 million subscribers, IDEA Cellular is one of the largest GSM mobile operators in UP West.

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