By September 1st, 2009 AT 3:39 PM

IDEA CELLULAR-LAUNCHES-LOW-COST-TARIFF-PLANS-CHENNAI-TAMILNADUIdea Cellular today announced the launch of new tariff plans for its subscribers in Chennai & Tamil Nadu telecom circle. As per the new offers, existing and new subscribers of IDEA can now make local calls to all mobile and landline networks at just 50 paisa per minute; and all India STD at 75 paisa per minute.

To avail the special tariff benefits, new prepaid subscribers of IDEA can purchase tariff vouchers priced at Rs. 37 & Rs. 95 offering talktime of Rs. 15 & 80, respectively.

Both these vouchers come with lifetime validity and offer local call rates of  50 paisa, and STD at 75 paisa on all mobile and fixed line networks. However, regular STD tariff of Rs. 1.50 per minute will apply for the first minute of the first STD call of the day. Further, subscribers of Rs. 95 voucher will get an additional benefit of 100 free local SMS per day. The first 2 local SMS of the day will be charged at 50 paisa to avail 100 free SMS of the day.

Existing IDEA subscribers can avail these special call rates by

purchasing a voucher priced at Rs. 41 which comes with one year validity.

IDEA has also introduced an innovative STD calling voucher priced at just Rs. 26 which offers a call rate of 50 paisa per minute on any mobile or landline network within South India including the states of Kerala, Karnataka and Andhra Pradesh, besides Tamil Nadu. IDEA prepaid subscribers can call anywhere in these states at 50 paisa per minute up to 300 minutes of usage, post which the regular STD call rates of the respective plans will apply.

Mr. M. Srinivas, Senior Vice President – Operations, Chennai & Tamil Nadu, IDEA Cellular quoted “IDEA is committed to offer world class and affordable mobile telephony services to consumers in the deepest corners of the state. As a new entrant into the market, we want to offer the best value to our customers to drive mobile usage and gain market share in the state. With the new tariff vouchers, IDEA subscribers will get cost effective and convenient options for calling their family and friends across the country. The new offers are an extension of introductory offers from IDEA aimed at providing more value to its customers. These vouchers will be available at all retail outlets, My IDEA showrooms, and IDEA Points across Chennai and other towns and villages in Tamil Nadu.”

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