Idea Cellular today unveiled a Health Music Album in Hyderabad. The music album is a collection of various Ragas and Vedic mantras which have been proven good for the physical health of listeners.
In line with the IDEA CELLULAR brand campaign titled ‘Walk When You Talk’ based on the theme of Health & Fitness, the new music album consists of eight different tracks derived from the mantras of the Vedas.
Morning walkers, music lovers, health conscious individuals, and all those who have always aspired to be in good health but are unable to indulge in a regular fitness regime, now have a musical route to fitness!
Speaking on the launch Mr. Pradeep Shrivastava Chief Marketing Officer, IDEA Cellular, quoted “Music is Universal and appeals to a wide range of audience. IDEA has a close association with music and is committed to the cause of music promotion amongst the Indian audience. The launch of Health Music, in association with the Indian Music Academy, is yet another initiative to connect with people in a manner that is acoustically exciting, and conveys the IDEA brand message of Health & Fitness. I am confident that this music will generate euphoria amongst listeners, and will gain popularity for its rich content that has the capability of enhancing physical health”.