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IDEA Cellular, one of the leading telecom operators in the country has announced the launch of its GSM mobile services in Chennai Metro today. With this, IDEA’s mobile network now covers all the service areas in South India, as it expands its national footprint to become a pan-India operator this year.

IDEA’s 2.75G EDGE enabled network will now cover entire Chennai Metro, in addition to its expanding network coverage in the Rest of Tamil Nadu. The warm yellow of IDEA logo, symbolizing strength, vibrancy and vitality, will now be seen across the rural and urban landscape of the state, including Chennai Metro.The Idea Cellular Chennai  Customer Care number will the same as TamilNadu and it will be the 90920-12345.

According to Mr. Sanjeev Aga, Managing Director, IDEA Cellular said, “Chennai is a strategic market for IDEA, and we are happy to launch our services in this metro city. This not only provides us a platform to further strengthen our market position in the South, but is also a key milestone in our national roll-out plan.”

Speaking on the occasion of launch of services in the city, Mr. Himanshu Kapania, Director - Operations, IDEA Cellular Ltd., said, “IDEA aims to provide the citizens of Chennai and other parts of Tamil Nadu, superior connectivity, whisper clear audio quality, zero call congestion and high capacity, ahead of time. IDEA’s 2.75G capable & 3G ready core network provides for all future technological enhancements. We welcome the people of Chennai and other towns and villages of Tamil Nadu to join IDEA’s pan-India network.”

With the launch of IDEA in Chennai and Rest of Tamil Nadu, mobile users in the state will have a rich experience while watching movie previews on IDEA TV, Voice chats, Instant Messenger, multimedia messages with video attachments, web-infotainment, high-speed video downloads, Java game downloads and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.

As part of the inaugural offer, IDEA will introduce multiple tariff plans ranging from competitive special tariff vouchers, to variable talk time and validity offerings, based on the consumption and usage patterns of customers in Tamil Nadu.Special Value Added Services being made available for IDEA subscribers in Tamil Nadu, including Chennai are – Idea Vanavil, Tamil Ullagam, Thirukural Alerts on SMS, Rahu Kalam, Background Music, and Ring Back Tunes. ‘Say Idea’, an exclusive product offering wide range of services like Dialer Tones, Star Special, Music Directors’ Special, Song & Dance, Latest Movies, Jokes & Comedy Special and Devotional is also being introduced for IDEA subscribers in the state.

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