IDEA Cellular, one of the leading telecom operators in the country has announced the launch of its GSM mobile services in Chennai Metro today. With this, IDEA’s mobile network now covers all the service areas in South India, as it expands its national footprint to become a pan-India operator this year.

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IDEA’s 2.75G EDGE enabled network will now cover entire Chennai Metro, in addition to its expanding network coverage in the Rest of Tamil Nadu. The warm yellow of IDEA logo, symbolizing strength, vibrancy and vitality, will now be seen across the rural and urban landscape of the state, including Chennai Metro.The Idea Cellular Chennai  Customer Care number will the same as TamilNadu and it will be the 90920-12345.

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According to Mr. Sanjeev Aga, Managing Director, IDEA Cellular said, “Chennai is a strategic market for IDEA, and we are happy to launch our services in this metro city. This not only provides us a platform to further strengthen our market position in the South, but is also a key milestone in our national roll-out plan.”

Speaking on the occasion of launch of services in the city, Mr. Himanshu Kapania, Director – Operations, IDEA Cellular Ltd., said, “IDEA aims to provide the citizens of Chennai and other parts of Tamil Nadu, superior connectivity, whisper clear audio quality, zero call congestion and high capacity, ahead of time. IDEA’s 2.75G capable & 3G ready core network provides for all future technological enhancements. We welcome the people of Chennai and other towns and villages of Tamil Nadu to join IDEA’s pan-India network.”