Idea Cellular today announced the launch of its 2.75G EDGE enabled GSM network in Assam with this launch idea cellular is in near completion of its pan-India network rollout with presence in 21 telecom circles in India.
IDEA has started an exclusive portal ‘Asomi Aai Rupohi’ in Assamese language for the mobile users in the region. The portal will offer Assamese songs, movie reviews and other rich content targeted at the youth.
IDEA subscribers in Assam can also avail other VAS and GPRS services such as Idea Music Station, Yahoo Messenger, Dialer Tones etc.
IDEA’s services in the remaining circle of North East, comprising of the six states of Nagaland, Manipur, Meghalaya, Mizoram, Tripura and Arunachal Pradesh will be launched later in the year.
IDEA Cellular’s mobile telephony services will be available in 13 districts of Assam Barpeta, Bongaigaon, Cacher, Dibrugarh, Jorhat, Kamrup, Karbi Anglong, Kokrajhar, Nagaon, Nalbari, Sibsagar, Sonitpur and Tinsukia at the launch phase.IDEA will also set up a network of 450 cell sites in the North East region by March 2010.
Speaking at the launch, Mr. Ambrish Jain, Director – Operations, IDEA Cellular Ltd. said, “Launch of services in Assam is the last major milestone in IDEA’s national expansion journey. The successful achievement of our mission to become a pan-India operator can be attributed to a sharp and focused management strategy; excellent execution in network rollout, customer service and innovative product offerings; and the faith of 53 million IDEA subscribers across the country. IDEA’s world-class mobile telephony services will now be available to over 32 million people in Assam, connecting them with the rest of the country, and driving mobile penetration in the region.”