Idea Cellular today announced the launch of  IVR based VAS service Idea “Magic Voice” allowing the users to change their voice in different ways and talk to their friends at a Rs 1/min.

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Idea Cellular Introduces Magic Voice For its Subscribers in Tamil Nadu and Chennai

The application changes the original voice to the desired character’s voice during the course of connection with the receiver.This is a first-of-its-kind VAS service which is a handset independent service and can be accessed from any handset.

To enjoy this service, all Idea subscribers need to dial is a short code 56060 and select a voice in which he/she wants to talk to his friend/family and then dial the receiver’s number.

This service is available at Re 1/min. Idea subscribers through the ‘Idea Magic Voice’ application can modify their voice in 9 different ways – Bugs Bunny, Monster, Tweety bird, Don, Donald Duck, Male, Baby, Female & Kid.

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