By September 17th, 2009 AT 3:44 PM

IDEA CELLULAR INTRODUCES LOCAL AND STD CALLS AT 48 PAISA IN TAMILNADUIDEA Cellular today announced the launch of a new special tariff voucher for its subscribers  in Tamil Nadu and Chennai Telecom circle, offering STD and local calls at 48 paisa per minute.

To avail this offer new prepaid subscribers of IDEA CELLULAR have to  purchase any of the two new tariff vouchers priced at Rs. 37 and Rs. 95 offering a talk time of Rs. 15 and 70, respectively.

Both these vouchers come with lifetime validity and offer local and STD rates of just 48 paisa per minute for calls made on all mobile and fixed line networks in the country. This special tariff benefit is applicable for a period of six months from the activation date.

IDEA subscribers availing the Rs. 95 voucher will get an additional benefit of 100 free local SMS per day.

The first two local SMS of the day will be charged at 48 paisa per SMS, for the subscriber to avail 100 free SMS of the day. Beyond the daily quota of free SMS, subscribers will be charged 48 paisa for every local SMS. National SMS will be charged at Re. 1.50 and international SMS at Rs. 5 on the new tariff vouchers.

Existing customers can upgrade to 48p tariff by recharging with Rs.12 value voucher and get the new tariff for 6 months.

M. Srinivas Circle Head Chennai & Tamil Nadu -IDEA Cellular quoted “IDEA’s new tariff vouchers offer the lowest call rate in the market, besides lifetime validity and free SMS. The new initiative is aimed at offering more value to our subscribers who can now call their family and friends in and outside of Tamil Nadu at affordable rates and for longer durations. We are confident that our new initiative will drive usage amongst subscribers.”

The new vouchers will be available at all retail outlets, My IDEA showrooms, and IDEA Points across Chennai and other towns and villages in Tamil Nadu.

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