IDEA Cellular, the largest mobile operator in Maharashtra and Goa has crossed the 8 million subscriber mark, as on June end 2009. With a monthly net addition of over 2 lakh subscribers during the last month, IDEA CELLULAR now holds 35% marketshare in Maharasthtra & Goa. With 8,000,687 subscribers in June end 2009, as compared to 5,444,733 subscribers in June end 2008, IDEA recorded 47% growth in subscribers in the 12 months’ period.
IDEA Cellular, an Aditya Birla Group Company, started its GSM mobile services from the telecom circle of Maharashtra & Goa in 1996. IDEA has always been at the forefront of the telecom revolution and has launched a slew of mobile products and services designed to suit the communication needs of diverse segment of users.
According to Mr. P. Laxminarayana, Circle Operating Officer Maharashtra, IDEA Cellular, “This milestone is a testimony of our network strength, quality and service delivery in Maharashtra & Goa.
For us, the benchmark of real leadership is customer delight, and I take this opportunity to thank all our customers for placing their faith in us. It has been a journey of constant innovation, and ensuring customer satisfaction through world-class GSM services.
“Unmatched connectivity, affordable tariff structures, deep-rooted distribution network, and a wide range of innovative products and services will continue to be the key drivers of growth for IDEA in the region”, added Mr. Laxminarayana.