Idea Cellular one of the most aggressive operator in 3G marketing has come up with its yet another innovative advertisement campaign which is recently thrown on digital space with new punch line “Fuel Price Up by 70% 3G Price Down by 70% !!”.
The icing on the cake is depiction of the simplicity in Idea Cellular’s refreshing new campaign as all earlier campaign by the company’s brand ambassador — Bollywood star Abhishek Bachchan.
Idea Cellular has been in the front runner in its 3G campaign since its inception and has always brought out new ways to showcase their products and service. In the recent past we have seen many catchy ideas transformed into ads.
This time they are going to highlight that with the effect of inflation, the prices of everything going up over just like Fuel Prices in India going up day by day and Idea Cellular pointing out it with new punch line “Fuel Price Up by 70% 3G Price Down by 70% !!”.
The new campaign has been executed well as recently all 3G operators, including Idea Cellular slashed their 3G/HSPA data tariff to a new level of affordability as we shared on TelecomTalk.
At the end of the day, what really matters is the affordablity and availability of 3G services across the country and whether people are really interested in migrating from 2G to 3G with the quite costlier 3G compatible handsets and tariff as compared to 2G.However Idea also launches some 3G handset starting at Rs. 5850 to boost adoption of 3G services among its subscribers in India.
Anyways, how is the New commercial guys? Do let us know via comments.