IDEA Cellular’s New Campaign : Fuel Price Up by 70% 3G Price Down by 70%

Idea Cellular one of the most aggressive operator in 3G marketing  has come up with its yet another innovative advertisement campaign which is recently  thrown on digital space with new punch line “Fuel Price Up by 70% 3G Price Down by 70% !!”.

The icing on the cake is depiction of the simplicity in Idea Cellular’s refreshing new campaign as all earlier campaign by the company’s brand ambassador — Bollywood star Abhishek Bachchan.

Idea Cellular has been in the front runner in its 3G campaign since its inception and has always brought out new ways to showcase their products and service. In the recent past we have seen many catchy ideas transformed into ads.

This time they are going to highlight that with the effect of inflation, the prices of everything going up over just like Fuel Prices in India going up day by day and Idea Cellular pointing out it with new punch line  “Fuel Price Up by 70% 3G Price Down by 70% !!”.

The new campaign has been executed well as recently  all 3G operators, including Idea Cellular slashed their 3G/HSPA data tariff to a new level of affordability as we shared on TelecomTalk.

At the end of the day, what really matters is the affordablity and availability of 3G services across the country and whether people are really interested in migrating from 2G to 3G with the quite costlier 3G compatible handsets and tariff as compared to 2G.However Idea also launches some 3G handset starting at Rs. 5850 to boost adoption of 3G services among its subscribers in India.

Anyways, how is the New commercial guys? Do let us know via comments.

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13 Comments on "IDEA Cellular’s New Campaign : Fuel Price Up by 70% 3G Price Down by 70%"


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Amit Pandya
November 3, 2012 4:24 pm 4:24 PM

Here at Gujarat I am now getting only 20 minutes, on that Rs. 10 3G pack, as I was unaware my Rs. 30 got cut, but I am happy that I am getting 5-6 MBPS average and maximum I have got 8.64 MBPS, it’s fantastic.

July 18, 2012 12:53 pm 12:53 PM

Wasim :
IDEA 3G is crap. I hav recharged Rs. 245 for 1g on 26/6/12. Even after giving repeated complaint it’s not been activated… Idea has a worst service..

Dear Sir,

We regret the inconvenience caused to you. May we request you to reply to us with your complete account details such as Full name, mobile no., alternate contact number and the type of Inconvenience you are facing. Also mention the token ID 205IC255992 in the subject.

Idea Cellular

July 11, 2012 2:48 pm 2:48 PM

Every private operator is thief…