Here’s How Vodafone India is Giving Tough Fight to Reliance Jio in the Content Space

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Vodafone India was the only telecom operator who did not compete with private operators such as Reliance Jio, Bharti Airtel, and Idea Cellular. Even now, Vodafone is not launching tariff plans every day like Airtel or Idea Cellular, but it's making the offers count at once. With the recent revision of RED postpaid plans, the country's' second largest telecom operator is betting big on the content part.


Vodafone has partnered with content providers such as HOOQ, ALTBalaji, Eros Now, Hungama Play, etc. Also, the premium Vodafone RED postpaid plans offer free Netflix subscription, which is the one the reasons to choose the Vodafone Postpaid subscription.

With such moves in the content space, Vodafone is betting against the Mukesh Ambani-led telecom operator, Reliance Jio who is currently the leader in the Indian digital content space. However, in the coming months, Vodafone might become the content leader in India. For now, let's take a look at the Vodafone's current content offerings.

Vodafone Play

Vodafone' single answer to Reliance JioTV, JioCinema applications. Vodafone Play offers access to premium content from Eros Now, HOOQ, Hungama Play. Users get access to wide range of Bollywood movies, Hollywood movies. It also offers content in different regional languages- Hindi, Telugu, Tamil, Malayalam, Kannada, Punjabi and Bengali.

The Vodafone Play application also added support for Live TV recently. Within no time, Vodafone has added more than 300 channels. In contrast, Reliance JioTV has more than 500 channels. Vodafone might reach the 500 Live TV channel mark by the end of Q1 2018.

Netflix Subscription

One of the highlight feature and aspect of choosing Vodafone RED postpaid plans is the Netflix subscription. Vodafone is offering free Netflix subscription with some its high-end RED postpaid plans. None of the telecom operators in India is offering Netflix subscription. For the unaware, Netflix is one of the premium content service available in the Indian market today.

Vodafone Magzter Subscription

Another best offer from Vodafone is the Magzter subscription. Normally, the Magzter subscription costs Rs 350 every month if you're subscribing it individually, but Vodafone is bundling with every RED postpaid plan. Jio also has its own JioMags premium magazine subscription, but Magzter is far better than JioMags in every way.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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