Google’ Struggles to Sell High-End Pixel Phones Continues

Published by
Sneha Bhardwaj

Industry-wide “pressures in the premium smartphone market” led to a drop in Pixel sales in the first quarter of 2019 compared to the same time last year, a top official of Google parent company Alphabet has said. With Google finding it hard to compete in the premium segment, the company could offer new products in the mid-range market. Google is expected to show off its cheaper Pixel 3a

and 3a XL on the first day of its I/O developer conference next month, The Verge reported on Monday.

On an earnings call with reporters, Ruth Porat, Chief Financial Officer of Alphabet, cited “some of the recent pressures in the premium smartphone market” for the trouble in selling expensive Pixel phones.

Google CEO Sundar Pichai said the smartphone industry is “working through a phase where there is definite year-on-year headwinds.”

“But I do think, especially, the ecosystem is constantly pushing it forward. I continue to be excited about the innovation speed, 5G coming or the early look into foldable phones, which I am really pleased is a big part in driving,” Pichai said.

“So I do think there is a lot more to come and we are focused on it,” he added. In its quarterly earnings reports, Google does not break out revenue for its hardware-related products.

But despite the lacklustre phone sales, the Google hardware segment grew, hitting nearly $5.5 billion in revenue this past quarter, The Verge reported.

The growth could be due to robust sales of Chromecast devices, laptops, Google Home speakers, and Nest products, among other devices.

Sneha Bhardwaj

Share
Published by
Sneha Bhardwaj

Recent Posts

Jio, Vi and Airtel Plans With a Certain Edge

All three private telcos have a prepaid plan that has a certain edge to it.…

Airtel and Jio Duopoly Will Never be a Real Threat for India

The first half of 2021 made many feel like the Indian telecom sector is heading…

Vodafone Idea Most Attractive Plans Today

Vodafone Idea is the third-largest telecom operator in India currently. The telco doesn’t have a…

5G mmWave Services Will Not be Meant for Consumers

If you are someone who is eagerly waiting for 5G to arrive in India so…

BSNL Has Silently Added Three New Prepaid Plans

Bharat Sanchar Nigam Limited (BSNL) has silently added three new prepaid plans to its offerings.…

Noise Flair XL Neckband Earphones Launched in India

Noise, an Indian manufacturer of audio and accessories, has announced the release of a new…

Tecno Spark 8P About to Debut in India

The Pova 3 from Tecno was just released in India and features a 6.9-inch FHD+…

WhatsApp to Bring New Useful Features Soon

There is evidence that WhatsApp is working on including a feature that would allow users…

BSNL Getting Help from Govt for Indigenous 4G and 5G

Bharat Sanchar Nigam Limited (BSNL) is getting plenty of support and help from the Indian…