The upcoming flagship phones from OnePlus, the OnePlus 7 and OnePlus 7 Pro have been announced to go live on May 14. Now in the pre-launch times, the Chinese OEM is busy extensively promoting its phones, teasing its features. Relevant to this, we have come across a new advertisement of the phone in the New York times where OnePlus has teased about the OnePlus 7 Pro’s triple rear camera setup, pop-up selfie camera setup and the bezel-less display. There is also news about a new image of a pre-production unit of the OnePlus 7 Pro which gives more insight into the triple rear camera setup and other features like the 3x-optical zoom.
OnePlus 7 Pro New York Times Ad
As per the Android Authority report, this new ad in the New York Times features the words “No bells & whistles. No bezel. No notch. No app lag. No bloatware. No $2,000 price tag. No random music.” OnePlus has been doing a good job of building massive hype around its devices since the last few years, and this time around, the manufacturer seems to be doing the same thing. It is well known that OnePlus’ OxygenOS has been touted as one of the best custom UIs because it comes with very minimal bloatware, and the phone also features a faster processor. On the other hand, the ‘no random music’ line is a quirky remark on the iTunes fiasco of 2014, where U2's album titled Songs of Innocence was preloaded into every user account as part of the promotion. Currently, OnePlus has announced that it will launch the new devices on May 14.
These words on the New York Times advertisement also come with a schematic sketch of the OnePlus 7 Pro which shows off the triple rear camera setup, the pop-up selfie camera and the bezel-less display. What’s interesting to note is that a front page ad on the New York Times must have costed OnePlus a fortune, which shows that now the Chinese manufacturer is taking its growth very seriously in the US.
OnePlus Teases 3X Optical Zoom Capabilities of OnePlus 7 Pro
In another related development, Wired got its hand on a “near final” pre-production model of the OnePlus 7 Pro, and it has also made first impressions of the camera on this device. This take on the OnePlus 7 Pro reveals that the camera comes with 3x zoom support and has been compared to the 5x zoom on the Huawei P30 Pro. The report has also said that although it is not as perfect as the zoom on the Huawei phone, it does come pretty close. Also, there are doubts whether or not the 3x zoom on the phone will be completely optical, but there is a high chance that OnePlus might ensure that.
Speaking of additional features, the OnePlus 7 Pro also comes with 10x digital zoom support, there is, however, also the question of time-of-flight sensor which seems to be missing on this device as it is seen in almost all flagships these days. The report has also revealed a shutter lag of 0.3 seconds on the device, Auto HDR mode, and limits burst mode to 20 photos. Also, the interface of the camera has been kept very minimal with no fancy AI modes on board. Recently, OnePlus 7 Pro’s display has also got a DisplayMate rating of A+, and there have been many more teasers from the company in the run-up to the launch.