Global: Google forays into mobile communications market dubbed as Project Fi ( Mobile Virtual Network Operator )

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The next sector that Google crawls into is mobile communications market. The search engine giant is soon to be a Mobile Virtual Network Operator (MVNO) in US using the networks of US’s two popular players, Sprint and T-Mobile.

google-fi

Dubbed as Project Fi, it will use the Wi-Fi spots or specific LTE network and connect to the networks available. The users will thus, be able to make calls and texts. The service is currently on trial basis and is available only on Google Nexus 6 smartphone. It is charged at $20 per month for calls, texts, Wi-Fi tethering and international coverage, in addition to a $10 per GB for data in US and during international roaming. Unlike the carriers, the customers will only pay for the data they use.

"Project Fi enables us to work in close partnership with leading carriers, hardware makers, and all of you to push the boundaries of what's possible, “ commented a Google blog post. "By designing across hardware, software and connectivity, we can more fully explore new ways for people to connect and communicate”, it further added.

Google’s chances of entry into MVNO foray has been a topic of discussion among the tech world. Many popular analysis doubts its success stating Google’s lack of experience in customer service and the complex engineering that is involved in it.

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